EP.25 The Influence and Exposure of Fyre Festival

Description

Fyre Festival was billed as a dream event—an ultra exclusive, ultra luxury festival to be held on an island in the Bahamas, the reality was more like a nightmare for those that attended. Join Todd as he explores how social media played an equal part in promoting the event and exposing it.

Show Notes

Fyre Festival

https://en.wikipedia.org/wiki/Fyre_Festivalh

The Orange Square Post

The Promo Video

The tweet that ended it

The dinner that @fyrefestival promised us was catered by Steven Starr is literally bread, cheese, and salad with dressing. #fyrefestival pic.twitter.com/I8d0UlSNbd

— Trevor DeHaas (@trev4president) April 28, 2017

Engadget Article on the Influencer Effect

https://www.engadget.com/2017/05/10/fyre-festival-instagram-influencers-kendall-jenner/

Federal Trade Commision Press Release

https://www.ftc.gov/news-events/press-releases/2017/04/ftc-staff-reminds-influencers-brands-clearly-disclose